
Hallelujah! No more fretting! You too can look fallicious and keep up with the Fall 09 style unveiled at NYC Fashion Week without going into a financial meltdown! Afterall, even if the economy is at it's worst, a girl still needs to look and feel her best!
Here are just some of the affordable recession trends for Fall 09....
- HOT PINK - Vibrant and Basic
It doesn't end there.....ALWAYS follow these basic rules no matter what season it is!
- Personality is the best accessory
- Accessorize, Accessorize, Accessorize
- Basic is Always Best
- Separates are Wardrobe Staples
ONE MORE THING - There is a major craze over the mixed media dresses like the one shown below, but I have seen them in stores for sometimes $40-50!

INSTEAD, try pairing a basic tee or tank with basic skirt elastic skirt (or elastic belt) for the same look that is more versatile and costs less!

Americas Basics $6.90
Your Reliable and Recession Proof Shopper,
Tamera

Everyone deserves a vacation, especcially during the summer months!
My roommate is leaving for Barcelona tomorrow for 3 weeks, and I am so jealous.....but she so deserves it! She asked me what she should pack and what would be good to have on hand. Yep, you guessed it! I told her to bring her "Bring your best TEES and TANKS...they will carry you through any situation, trust me"
Just imagine, you are visiting an exotic island and/or city - after all the sightseeing and exploring you want to go out and enjoy the city nightlife, right? Look below how easy a basic tank can turn from daytime tourist wear to nightlife wear in a matter of seconds!!!
Your Basic Fashionista,
Tamera

I am not sure if any of you heard about the latest re-touching "scandal" involving Kelly Clarkson?
The fitness magazine SELF recently had Clarkson grace the cover slim and trim, even though recent stage photos of her show a completely different figure. Has the magazine gone too far with its photoshop skills?
Furthemore, is this just a norm in the model/magazine world now? I hope not! Afterall, we are only at our best when we are natural and stay true to our real beauty. Let us know what you think!

Okay NYC, what is going on??????
I was out and about today enjoying a LOVELY 76 degree sunny day in the middle of Manhattan...
Unfortunately, it seemed like everywhere I looked ppl were completely oblivious to basic style rules,
or maybe they just didn't care? Just take a look at just some of the fashion crimes I found......

No no no....Girls, don't wear your polo tees like this EVER!

This guy is going all the way back to 1975 baby!

The suede fringe bag needs to leave and never come back....

Way toooooo many holes, your jeans shouldn't look like the game Connect Four!

Hmmmm, I absolutely LOVE purple Chucks but the granny poncho does nothing....basic is always better!
The Heat is on and dressing for work is getting sticky… Wearing flip-flops and beach dresses to the office is tempting but does NOT make a professional statement. So don’t compromise your summer office style to stay chilled out! After all who wants to spend the day in constrictive clothes when you can actually be wearing basics that make you feel good and show off your personal style.



- Skirt The Issue: Skirts are a hot trend and totally office chic so go ahead and pair it up with a cute basic tank top and always wear heels!
- The Blazer: Nothing beats the blazer in making the perfect professional look. Best of all you can layer with a cute tee and ditch the jacket at work to keep cool.
- Suit Up With A Statement Necklace: Making a power statement is easy in a ladies pants suit, but they can be brutally hot in the summer so make sure to wear a statement necklace and a basic camisole to help reinvent your look and keep you fresh for the season.

Sigh, oh how I remember those weekends leading up to the FIRST DAY OF SCHOOL. All day shopping excursions - all new clothes, all new accessories and make up (when I was old enough to wear it!) Those were the days........I am sure things haven't changed all that much, but I definitely see things alittle differently.....
Back to School, in some ways, has always seemed to be about how much you have or what you gained during your summer. It should be about turning on your brain, embrace learning and shed off those un-needed designer duds. Afterall, why do we spend 13 years of our lives in school?
"Back to Basics" is a campaign embracing the real inner beauty and brains. Not only do basic tees and tanks give you that boost of confidence and assurance, it will give you the power to conquer those pop quizzes instead of worrying about how good you look in your new get-up.
Also, they just feel so good on....how can you resist? No matter what age you are, everyone wants effortless beauty that allows your true self to come through!!

Wow! Our last article “Does Raunchy Really Sell” really got all types of people talking, especially consumers with families and children. In a day and age where Paris Hilton is everywhere and everyone has a sex tape, where do we draw the line on sex in advertising?
- According to a popular advertising/marketing firm study, after 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace.
- Some retailers have gone so far as to use underage models and girls to promote “sex” and “innocence” in relation to the product they are selling. Because of this, the ad campaigns were withdrawn and child pornography investigations were done.
- At the end of the day, these companies just want to make money, but at what cost? Showing sex, exploitation of children and depicting females in an objective way to sell a shirt or perfume is sending negative messages to children that could actually be doing harm to them.
We ALL love fashion and want to look our best (especcially if you are reading our blog!), but maybe it’s time to support and find companies who value natural beauty over sex and represent a true love of fashion and style not porn.
How is exploitative, sexual advertising in the retail world affecting you as a consumer?
Does this scare you that sex does sell and how does this message effect us?
Give us some feedback below on this controversial debate that is happening right now! We can't wait to hear some of your thoughts!

Hey Friends!
Polo shirts are undeniably an American Classic, so it’s no wonder Americas Basics has brought you this "Popular Polo" with a TWIST!
After all, being unique is truly beautiful and individuality sets you apart. Americas Basics believes in being 100% original and our clothes reflect this attitude.
"The Popular Polo" comes in a wide variety of hot fashionable colors and has an amazing flattering fit, which makes this polo a one of a kind choice for your summer cover-ups.
So make an impact ANYWHERE you go with this NEW classic. And don't forget, always stay true to yourself and approach life with a TWIST!
SHOP NOW
Basically Yours,
AB Founder Lauren Mishaan

What can you buy for only $3??
Not much I'm afraid. A Grande Starbucks iced coffee....maybe?
Instead, of sipping away your $3, take your money and click over to Americas Basics and get the HOTTEST summer basics! Yes beauties, we said $3! That's why we have properly named our sale CRAZY CLEARANCE!
So you are probably asking yourself why are we giving away these styles below our cost??
EASY! We are clearing our shelves to make room for our fresh fall styles!
Take advantage NOW! Don't wait....this CRAZY CLEARANCE will be over when the styles are all gone!
And of course, all orders that are $50 or more will get FREE SHIPPING!
SHOP NOW
Basically Yours,
AB Founder Lauren Mishaan
Hey Friends!
I am admittedly a total sucker for making a statement like celebrities with basic simple style updates, especially when celebrities are sporting affordable DIY chic jeans paired with a basic top. And what is even more fabulous is that this look is already in your closet!

With a little creativity and a pair of scissors YOU can make a simple style update! So go ahead and pull out your favorite pair of old jeans, sit down and follow these 4 basic steps to having celebrity style.
- Bunch up areas of your old jeans and pour some bleach on it.
- Sand down the knees and the thighs with grit paper.
- Slice the area you want ripped and pull apart the fibers.
- Machine wash and dry -twice- for a more distressed look.
And don’t forget your essential Americas Basics TEE”S and TANKS to complete your new edgy look.
Go Ahead and LET IT RIP….. after all it is a recession!
SHOP NOW
Basically Yours,
AB Founder Lauren Mishaan