Sigh, oh how I remember those weekends leading up to the FIRST DAY OF SCHOOL. All day shopping excursions - all new clothes, all new accessories and make up (when I was old enough to wear it!) Those were the days........I am sure things haven't changed all that much, but I definitely see things alittle differently.....

Back to School, in some ways, has always seemed to be about how much you have or what you gained during your summer. It should be about turning on your brain, embrace learning and shed off those un-needed designer duds. Afterall, why do we spend 13 years of our lives in school?

"Back to Basics" is a campaign embracing the real inner beauty and brains. Not only do basic tees and tanks give you that boost of confidence and assurance, it will give you the power to conquer those pop quizzes instead of worrying about how good you look in your new get-up.

Also, they just feel so good on....how can you resist? No matter what age you are, everyone wants effortless beauty that allows your true self to come through!!